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Strategy Implementation and Organizational Change
- Challenge: Strategies are common while effective implementation of strategy is rare.
Traditional approaches to business strategy carry out a “SWOT” analysis of the current environment, examining strengths, weakness, opportunities and threats, and then recommend a set of actions designed to achieve defined goals for the desired future state of the organization. Yet most strategic plans fail to be implemented, and important threats may emerge without apparent warning. The focus on strategic trends and short-term actions obscure the individual and organizational behaviors that are the control points for change.
The time-behavior approach recognizes that successful strategies involve implementing new behaviors that change the organization incrementally in ways that meet strategic goals. The formal process requires:
- Training key change agents in the process of thinking in terms of multiple timescales.
- Identifying existing norms, incentives and behaviors.
- Identifying the desired behaviors that are consistent with business objectives.
- Implementing change behaviors that produce the desired evolution in operational behaviors and capabilities.
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